Well-placed, journalist-endorsed publicity is arguably the most effective (and economical) credibility driver in the marketing toolbox. It provides the ultimate platform upon which any company can build or facelift its image.
Traffic has devised its own PR Toolbox, an exhaustive list of intelligent publicity mechanisms that has earned us a reputation in the media for a dynamic, strategic approach to publicity, as well as adding value to the media. That we see as our vital ingredient, and we have been rewarded handsomely producing some of the finest publicity results in the country.
Traffic has available to us the media software to source almost any journalist in any industry publication nationwide. Furthermore, through an industry partner we can send one media release to any number of 5000 journalists that have subscribed to access the information at the touch of a button.
Each account may be serviced by the following:
Public Relations Manager | Traffic’s Public Relations manager and a PR executive will manage requirements.